Map the market.
Fix the offer.
Book the meetings.
PPL runs your cold email end to end. We start with offer strategy, then handle infrastructure, list building, copy, and campaign management.
Cold email fails before the first send.
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01
90%
Cold email never reaches the inbox
Bad infrastructure, wrong ICP, generic copy. Most campaigns are dead before a single person reads them.
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02
$80K+
In-house SDRs cost before a single meeting
Salary, benefits, tools, training, ramp time. You're paying for six months before they hit stride.
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03
$5K+
Agencies charge upfront before committing to results
$5K–$15K per month, paid before a single email goes out. If nothing books, they still invoice.
Most outreach fails at the offer,
not the inbox.
Agencies sell you infrastructure and copy. But if your message doesn't hit the right problem for the right person, a 98% inbox rate just means more people ignoring you. We start upstream — with offer strategy and ICP clarity — before we build anything.
Start with the offer, not the inbox
We pressure-test your ICP and offer angle before touching infrastructure. Better deliverability on a weak message just gets no's faster.
Aligned incentives change the work
Retainer agencies get paid whether they book meetings or not. We only make money when you do. That's not a tagline — it determines how hard we optimise.
Volume without precision is noise
We'd rather send 5,000 targeted emails to the right ICP than 50,000 blasts. Precision is what keeps inbox rates high and reply rates above 5%.
End to end. One operator. No hand-offs.
We own every step. That's why results are consistent and accountable.
Offer strategy
ICP mapping, message-market fit, angle validation. We define what we're saying before we say it.
Infrastructure
Dedicated domains, SPF, DKIM, DMARC. Full warmup before a single send.
List building
Hand-curated ICP lists, verified and validated before they enter a sequence.
Copy
15 templates. 3-step sequences. Tested and iterated until they pull replies.
Campaign management
Daily monitoring, reply handling, A/B testing, and ongoing optimisation.
Meetings booked
Qualified meetings land in your calendar. You pay only when they do.
Four things most agencies skip.
We don't promise more leads. We build the system that makes leads inevitable, then charge only when it works.
Sending infrastructure that delivers
Dedicated domains, SPF, DKIM, DMARC, and a full warmup cycle. We hit 97% inbox placement before we write word one of copy.
ICP lists, hand-curated and verified
No scraped databases. Every contact fits your ICP, verified for deliverability before they enter a sequence.
15 templates, 3-step sequences, iterated
Copy that opens a conversation, not pitches a product. We test variants until reply rates clear 6%.
Pay only when a meeting lands
No retainer. No setup fee. No monthly lock-in. You pay per qualified meeting that shows up in your calendar.
From signed to sending in 14 days.
Most agencies take months to get a campaign live. We move faster because we've done this before.
ICP and messaging brief
One call. We define your ICP, offer angle, and top objections. You give us calendar access. That's the full onboarding.
Infrastructure setup and warmup
Domains registered, DNS configured, inboxes warmed. We set up 3 sending domains minimum. Nothing goes out until inbox placement tests clear 95%.
List build and copy review
First list delivered for your review. Three copy variants sent for approval. Feedback is implemented same day.
Campaign goes live
First sends go out. We monitor open rates, reply rates, and inbox placement daily. You get a weekly report with raw numbers.
Meetings booked, results reported
First meetings typically appear in the second or third week after launch. You pay per qualified meeting. We iterate copy and list segments based on what's working.
Run the numbers. See what you're leaving on the table.
Each campaign runs on 3 inboxes per domain and 25 emails per inbox per day. These are real numbers from active campaigns.
Performance-based. No retainer.
Three simple components. No surprises on the invoice.
- 3+ sending domains, fully configured
- SPF, DKIM, DMARC setup
- Inbox warmup and monitoring
- List verification tools included
- Meeting shows up to your calendar
- Matches your agreed ICP definition
- Lasts 15+ minutes
- First-touch to calendar fully handled
- No-shows don't count
- No-show = no invoice
- Automatically credited
- No questions asked
- Reschedules handled by us
Good fit. Not a fit.
Cold email works when the fundamentals are right. Here's how to know which side you're on.
- B2B offer with $3K+ ACV and $15K+ LTV
- Existing product or service — not pre-launch
- Decision maker can be identified and reached by email
- You have a defined sales process and can close
- Prospect can make a decision within 30–60 days
- B2C, retail, or consumer products
- ACV under $3K — the math doesn't work for either of us
- Pre-revenue or pre-product — validate the offer first
- 6+ month procurement cycles with committee buy-in required
- No sales capacity — meetings need someone to close them
Common questions.
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We agree on your ICP definition before we start. A qualified meeting is one that (1) shows up, (2) lasts at least 15 minutes, and (3) fits the profile we agreed on upfront. If there's ever a grey area, we review it with you — but the definition is set in writing before we launch.
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You don't pay. No-shows aren't charged — they don't count toward your meeting total and aren't invoiced. Full stop. We handle any reschedule attempts on our side.
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First sends go out on Day 14. First meetings typically appear in the second or third week after launch — so roughly Day 21–28 from signing. We don't charge you during warmup. If the campaign isn't pulling replies by Week 3, we iterate copy and list segments before anything else.
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One 45–60 minute onboarding call. We need your ICP, your offer, your key objections, and calendar access. We write all the copy, build the lists, set up infrastructure, and handle reply management from there. If you have existing messaging or case studies, we'll use them — but they're not required.
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It covers domains, inboxes, sending infrastructure, and list verification tools. It's cost recovery, not a profit margin — and it's not a retainer. If we don't book meetings, you're not locked in. You can cancel any time and the $500 stops.
Book a 20-minute call.
We'll figure out fit.
No pitch. No deck. We'll walk through your offer, ICP, and goals — and tell you honestly whether cold email is the right move and whether PPL is the right operator. You'll leave with a clear answer either way.